Strategy communication and discourses shaping the attitudes and motivation of employees
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School of Business |
Master's thesis
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Authors
Date
2024
Department
Major/Subject
Mcode
Degree programme
Strategic Management in a Changing World
Language
en
Pages
40 + 2
Series
Abstract
As many workers in organizations are highly skilled professionals or specialists, top-down strategy communication is not the only way organizations should go with. Workers are aware of their own expertise and if strategy is communicated in a way that doesn’t seem appropriate to them, conflicts can arise. This thesis explores the current understanding of strategy communication in academic literature. Both pros and cons were of interest and the language of strategy became a key point. Interviews were conducted with workers of different organizations in different fields of business. This compiled into a diverse set of empirical findings that highlight the importance of formulating strategy that is relevant to the ones executing it and can be influenced by the same individuals. Professionals wish to be listened to and have the possibility to impact strategy where it affects their own work. As also the academic sources pointed out, middle managers are crucial messengers and interpreters of strategy. They can shape discourses and impact how their followers take on strategy directives. Middle managers should optimally be the ones facilitating dialogue up and down the organizational pyramid.Description
Thesis advisor
Pälli, PekkaKeywords
strategy, strategy communication, strategy discourse, employee attitude, employee motivation