Business Model and Strategy Change in Finnish Legal Service Industry
School of Business | Bachelor's thesis
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AbstractThis thesis is about business model and strategy change of Finnish legal service industry. The work primarily focuses on law firms in Finland, but briefly touches on other legal service providers as well. The main theme in the thesis is the digitalization and disruption of legal service industry. In this thesis the legal service industry analyzed with service process matrix originally developed by Roger Schmenner (1986, 2004) in connection with Michael Porter's competitive strategy advantages and tradeoffs (1979, 1996). Additionally there are attempts to briefly dissect different elements of legal consulting in order to provide framework for different business models, and to classify these different business models. The thesis is useful especially for those developing legal service industry but additionally to other professional service business areas, which are experiencing disruption through advances in technology. Moreover it opens up new discussions about the possibilities of service developers and lawyers alike.
Thesis advisorTinnilä, Markku
business model, service process matrix, professional service industry, digitalization, disruption, legal service, lawyer, strategy