A study of building a brand for a geographical area - case example the Mökki-brand

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Volume Title
Helsinki University of Technology | Diplomityö
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Date
2003
Major/Subject
Kiinteistöoppi
Mcode
Maa-20
Degree programme
Language
fi
Pages
95
Series
Description
Supervisor
Viitanen, Kauko
Thesis advisor
Riihimäki, Markku
Keywords
real estate economics, kiinteistötalous, brand of geographical, alueellinen brandi, building a brand, brandin rakentaminen, municipal co-operation, kuntayhteistyö, free time residence, vapaa-ajan asuminen, holiday cottage, mökkimatkailu
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