The association between brand strength and the riskiness of a company

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2012
Major/Subject
Accounting
Laskentatoimi
Mcode
Degree programme
Language
en
Pages
88
Series
Abstract
The association between brand strength and the riskiness of a company
Description
Keywords
market risk, markkinariski, systematic risk, systemaattinen riski, business risk, liikeriski, brand strength, brand equity, brändin markkinavahvuus
Citation