The association between brand strength and the riskiness of a company
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School of Business |
Master's thesis
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Authors
Date
2012
Major/Subject
Accounting
Laskentatoimi
Laskentatoimi
Mcode
Degree programme
Language
en
Pages
88
Series
Abstract
The association between brand strength and the riskiness of a companyDescription
Keywords
market risk, markkinariski, systematic risk, systemaattinen riski, business risk, liikeriski, brand strength, brand equity, brändin markkinavahvuus