Implementing a customer lifetime value model in a contractual business setting using a Markov chain framework

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2018-11-07
Department
Major/Subject
Strategy and Venturing
Mcode
SCI3050
Degree programme
Master’s Programme in Industrial Engineering and Management
Language
en
Pages
62 + 5
Series
Description
Supervisor
Schildt, Henri
Thesis advisor
Kruhse-Lehtonen, Ulla
Keywords
customer lifetime value, Markov chain, customer-level marketing strategy, predictive analytics
Other note
Citation