Internal branding and its role in supporting corporate branding

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorSalminen, Emma
dc.contributor.authorSaanio, Oona
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-02-13T17:00:33Z
dc.date.available2022-02-13T17:00:33Z
dc.date.issued2021
dc.format.extent35
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/112983
dc.identifier.urnURN:NBN:fi:aalto-202202131875
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordinternal brandingen
dc.subject.keywordcorporate branden
dc.subject.keywordcorporate brandingen
dc.subject.keywordcorporate brand identityen
dc.subject.keywordemployee behaviouren
dc.titleInternal branding and its role in supporting corporate brandingen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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