Internal branding and its role in supporting corporate branding

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2021
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
35
Series
Description
Thesis advisor
Salminen, Emma
Keywords
internal branding, corporate brand, corporate branding, corporate brand identity, employee behaviour
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202202131875
Collections
[kand] Kauppakorkeakoulu / BIZ