Introducing Customer-Centric Design Methods through a Corporate Design System

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Journal Title
Journal ISSN
Volume Title
Perustieteiden korkeakoulu | Master's thesis
Date
2024-01-22
Department
Major/Subject
International Design Business Management
Mcode
SCI3101
Degree programme
Master’s Degree Programme in International Design Business Management (IDBM)
Language
en
Pages
95+4
Series
Abstract
This thesis examines the integration of customer-centric design methods into corporate design systems, focusing on Metso's case study. In a rapid digitalization landscape, the research explores how design systems can adapt to better meet customer needs and transform organizations toward customer-centricity. Utilizing literature reviews, benchmarking, insights throughout case study and expert interviews, the research highlights the benefits of this integration, such as enhanced customer experience, improved efficiency, and the promotion of a customer-centric organizational culture. Key challenges include cultural barriers and the necessity for effective stakeholder engagement. Besides the design methods documentation added to the Metso Design System in the case study, a preliminary six-phase framework is proposed to systematically incorporate customer-centric practices into design systems. This research contributes to both academic and practical understanding of design systems, providing a valuable reference for organizations like Metso aiming to align design systems with customer-centric methodologies.
Description
Supervisor
Roto, Virpi
Thesis advisor
Lampinen, Janne
Keywords
design systems, customer-centric, design method, integration strategies, organizational transformation, corporate design practices
Other note
Citation