Conducting sponsorship campaign: Case: Ericsson Grand Prix
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
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Author
Date
1999
Department
Major/Subject
Kansainvälinen liiketoiminta
Mcode
Degree programme
Language
en
Pages
Series
Description
Keywords
Sponsorointi, kampanjointi, imago, Urheilu, Markkinointi, Viestintä, Matkapuhelimet
