The perceived value of luxury brands and the underlying motives behind luxury consumption

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2019
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
51
Series
Description
Thesis advisor
Kajalo, Sami
Keywords
luxury brands, luxury consumption, customer insight, purchase intent, brand perceived value, luxury success factors
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-201908044623
Collections
[kand] Kauppakorkeakoulu / BIZ