Understanding Buying Processes and Decision Making: A Multi-Case Study in Complex Solutions

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Volume Title
School of Science | Master's thesis
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Date
2010
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
(10) + 123 s. + liitt.
Series
Description
Supervisor
Lillrank, Paul
Thesis advisor
Töyhtäri, Pekka
Järvinen, Henrikki
Parvinen, Petri
Keywords
buying process, ostoprosessi, buying decision making, ostopäätöksenteko, buying criteria, ostokriteerit
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