The new retail touch - Mixing and matching as a catalyst of new retail transformation

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School of Arts, Design and Architecture | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Location:
P1 OPINNÄYTTEET D 2019 Han
Date
2019
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
91
Series
Description
Supervisor
McGrory, Peter
Thesis advisor
Lu, Yichen
Keywords
new retail, framework, mix and match, consumer-centered experience, concept design, touchpoints
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