Success factors of place marketing : a study of place marketing practices in Northern Europe and the United States

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.authorRainisto, Seppo K. 
dc.contributor.departmentDepartment of Industrial Engineering and Managementen
dc.contributor.departmentTuotantotalouden osastofi
dc.contributor.labInstitute of Strategy and International Businessen
dc.contributor.labYritysstrategian ja kansainvälisen liiketoiminnan laboratoriofi
dc.date.accessioned2012-02-10T08:54:28Z
dc.date.available2012-02-10T08:54:28Z
dc.date.issued2003-09-19 
dc.description.abstractThe aim of the present study is to evaluate which are the most critical success factors in place marketing, and how these factors could be utilised in place development. The study builds a framework and analyses place marketing practices from the perspectives of the process, assessment criteria and success factors. The main research focus is on marketing management aspects in place marketing. The primary theoretical background and concepts in place marketing for this study consist of marketing theory, branding, assessment criteria, process, place development, local economic development and non-profit organisations. This study uses a theory building, qualitative case research agenda, with an embedded, longitudinal and multiple case design. The study applies the theoretical framework of successful place marketing in an empirical research with the case locations of the Helsinki, Stockholm, Copenhagen and Chicago regions. The field research was carried out between April 2002 and March 2003. This study investigates also how Northern European versus U. S. place marketers differ in their practices and comes to the conclusion that both regions can benefit from a study of each other's practices. This study contributes to the literature by "translating" the key concepts of corporate marketing theory for places, forms a conceptual framework and makes 35 propositions about general place marketing practices and its specific success factors. The study makes a managerial contribution by giving recommendations for place marketing practices, and by offering a new and holistic framework to help places move to a more systematic and effective marketing approach. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can also be branded, through creating and communicating a place identity, which increases a place's attraction.en
dc.description.versionrevieweden
dc.format.extent271 
dc.format.mimetypeapplication/pdf 
dc.identifier.isbn951-22-6684-9 
dc.identifier.issn1457-6929 
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/2106
dc.identifier.urnurn:nbn:fi:tkk-000746 
dc.language.isoenen
dc.publisherHelsinki University of Technologyen
dc.publisherTeknillinen korkeakoulufi
dc.relation.ispartofseriesDoctoral dissertations / Helsinki University of Technology, Institute of Strategy and International Businessen
dc.relation.ispartofseries2003 / 4en
dc.subject.keywordplace developmenten
dc.subject.keywordplace marketingen
dc.subject.keywordplace customeren
dc.subject.keywordplace brandingen
dc.subject.keywordsuccess factorsen
dc.subject.otherEconomicsen
dc.titleSuccess factors of place marketing : a study of place marketing practices in Northern Europe and the United Statesen
dc.typeG4 Monografiaväitöskirjafi
dc.type.dcmitypetexten
dc.type.ontasotVäitöskirja (monografia)fi
dc.type.ontasotDoctoral dissertation (monograph)en
local.aalto.digiauthask
local.aalto.digifolderAalto_63789
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