Sociomateriality and Affect in Institutional work: Constructing the Identity of Start-Up Entrepreneurs

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2019-07-01
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Mcode
Degree programme
Language
en
Pages
Series
Journal of Management Inquiry
Abstract
Identity construction as a form of institutional work has mainly been studied from discursive perspectives. We examine how the identity of start-up entrepreneurs is constructed within the sociomaterial setting of a major start-up and technology conference, to enhance institutionalization of start-up entrepreneurship. We draw from the theories of performative identity construction, sociomateriality, and affect. Our study contributes to research on institutional work by highlighting the sociomaterial and affective nature of identity construction as a form of institutional work. We demonstrate how the identity of a start-up entrepreneurs is constructed as rock star, vital entrepreneur, and buddy in a start-up ecosystem. Further, we present characteristics of sociomaterial agency that strengthen identification with the institution of start-up entrepreneurship: multisensority, temporal multidimensionality, and the dynamics of equality and exceptionality building. Our study also critically demonstrates how constructed identities tend to reinforce the link between entrepreneurship and masculinity.
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Keywords
affect, identity, entrepreneurship, institutional work, sociomateriality, diversity, equality and inclusion
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Citation
Katila, S, Laine, P-M & Parkkari, P 2019, ' Sociomateriality and Affect in Institutional work: Constructing the Identity of Start-Up Entrepreneurs ', Journal of Management Inquiry, vol. 28, no. 3, pp. 381-394 . https://doi.org/10.1177/1056492617743591