iPhone impact, the impact of the iPhone in the Nascent Smartphone Market

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Journal Title
Journal ISSN
Volume Title
School of Science |
Date
2013
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
55
Series
Abstract
In 2007 Apple launched the iPhone and a few years later, we can see that this release meant a huge change in the mobile phone industry. The disruption created by this release has been remarkable. The aim of this study is to give some insight in the development of the Smartphone industry due to the release of the iPhone, the changes that the main competitors did in order to differentiate from Apple or the features they copied from it. 1. Provide a solid background on the mobile phone industry and its main players. 2. Study the development of the market in terms of features adopted. 3. Propose a valid set of features for a Dominant Design. In order to fulfil this goals, a brief literature review has been done. Mostly, scientific publications on Dominant Design and Strategic Management but also blogs on Smartphone trends, releases, reviews, etc. The empirical study consisted on the documentation of more than 1000 models released in the time frame of 6 years (2007 to 2012) and the quantitative analysis of many of the features of these models. Finally, we raise some conclusion and we give some input for further research on the topic.
Description
Supervisor
Schmidt, Jens
Keywords
Smartphone, iPhone, Apple, Samsung, Nokia, dominant design
Other note
Citation