Boy Bands and Fandoms: The Intersection of Identity, Branding, and Culture

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMikkonen, Ilona
dc.contributor.authorAlanya, Lara
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2024-01-28T17:16:51Z
dc.date.available2024-01-28T17:16:51Z
dc.date.issued2023
dc.description.abstractThis bachelor's thesis investigates the influence of boy bands on fandom formation and consumer behavior. It delves at how boy bands transcend the music industry to become cultural brands, building deep relationships with their followers. The research investigates the influence of digital media in increasing fan interaction and content development. The key findings emphasize the diversity of boy band fandoms and the importance of social media. According to the findings, marketers and brand managers must recognize the varied nature of fan involvement and the cultural impact of boy bands. Future research issues identified in the paper include the effect on male fans, the necessity for longitudinal studies on digital participation, and the socio-psychological elements of fandom cessation.fi
dc.format.extent46 + 8
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/126284
dc.identifier.urnURN:NBN:fi:aalto-202401281952
dc.language.isofien
dc.programmeMarkkinointifi
dc.subject.keywordboy bandsen
dc.subject.keywordfan communitiesen
dc.subject.keywordconsumer behavioren
dc.subject.keyworddigital fandomen
dc.subject.keywordcultural brandsen
dc.subject.keywordsociopsychological impacten
dc.subject.keywordmusic industryen
dc.subject.keywordmarketing strategiesen
dc.titleBoy Bands and Fandoms: The Intersection of Identity, Branding, and Cultureen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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