Online information seeking patterns and social inequality in a digital economy

Loading...
Thumbnail Image
Access rights
openAccess
Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2020-12-24
Department
Department of Mechanical Engineering
Major/Subject
Mcode
Degree programme
Language
en
Pages
18
Series
INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH
Abstract
This article aims to map the information-seeking habits of population groups in a digital economy. The growing use of technologies in the modern online era has increased the availability of information regarding services and items through user-generated content and applications. However, the potential for leverage through ICTs may not be evenly distributed across different consumer segments. We use population-level survey data used as the basis for the official statistics in Finland to find differences according to gender, age cohort, education, income and residential area. The results show that Finns are active in using different channels of information acquisition. We found significant differences in how information is obtained between population groups. Men and younger cohorts are more accustomed to using a variety of services and sources for seeking out information. The results also highlighted educational differences that have been rooted in the Finnish information society. Using a nationally representative data, the article points out digital inequalities linked to potential differences in consumer benefits.
Description
Keywords
Platforms, online consumers, digital inequality, population survey
Other note
Citation
Rasanen, P, Koivula, A & Keipi, T 2020, ' Online information seeking patterns and social inequality in a digital economy ', INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH . https://doi.org/10.1080/09593969.2020.1864658