Best Practices in Determining Optimal Price for FMCG Products Using Conjoint Analysis
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School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Author
Date
2023
Department
Major/Subject
Mcode
Degree programme
Tieto- ja palvelujohtaminen
Language
en
Pages
24
Series
Description
Thesis advisor
Bragge, JohannaKeywords
conjoint analysis, marketing analytics, pricing, fast-moving consumer goods
