Valuation of Customer Relationships: Evaluating the Strategic Value of Customer Relationships in Construction Industry

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master_Martikainen_Juha_2010.pdf (59.29 MB)

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School of Science | Master's thesis
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Authors

Date

2010

Department

Informaatio- ja luonnontieteiden tiedekunta

Major/Subject

Teollisuustalous

Mcode

TU-22

Degree programme

Language

en

Pages

128

Series

Description

Supervisor

Lillrank, Paul

Thesis advisor

Mattsson, Juha

Keywords

strategic customer value, strateginen asiakasarvo, customer lifetime value, asiakasarvo, customer profitability, asiakaskannattavuus, relationship marketing, suhdemarkkinointi

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https://urn.fi/URN:NBN:fi:aalto-2020122357988

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[dipl] Perustieteiden korkeakoulu / SCI