Valuation of Customer Relationships: Evaluating the Strategic Value of Customer Relationships in Construction Industry
Loading...
Journal Title
Journal ISSN
Volume Title
School of Science |
Master's thesis
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Author
Date
2010
Department
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
128
Series
Description
Supervisor
Lillrank, PaulThesis advisor
Mattsson, JuhaKeywords
strategic customer value, strateginen asiakasarvo, customer lifetime value, asiakasarvo, customer profitability, asiakaskannattavuus, relationship marketing, suhdemarkkinointi
