Building a Solution-oriented Sales Approach in Large Multinational Enterprises - a Case Study from the Information and Communication Technology Industry

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Journal Title

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Volume Title

Helsinki University of Technology | Diplomityö
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Date

2007

Major/Subject

Teollisuustalous

Mcode

TU-22

Degree programme

Language

en

Pages

82 + (15)

Series

Description

Supervisor

Lillrank, Paul

Thesis advisor

Mattsson, Juha

Keywords

solution selling, ratkaisumyynti, solution-orientation, ratkaisuorientaatio, transformation, ratkaisutransformaatio, , ,

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