Building a Solution-oriented Sales Approach in Large Multinational Enterprises - a Case Study from the Information and Communication Technology Industry
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Journal Title
Journal ISSN
Volume Title
Helsinki University of Technology |
Diplomityö
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Instructions for the author
Author
Date
2007
Department
Major/Subject
Teollisuustalous
Mcode
TU-22
Degree programme
Language
en
Pages
82 + (15)
Series
Description
Supervisor
Lillrank, PaulThesis advisor
Mattsson, JuhaKeywords
solution selling, ratkaisumyynti, solution-orientation, ratkaisuorientaatio, transformation, ratkaisutransformaatio, , ,
