Management of international licensing relationships - control and coordination of marketing strategies in the functional food industry. Case: Valio Ltd.

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School of Business | Master's thesis
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Date
2008
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Mcode
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Language
en
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Keywords
kansainväliset yhtiöt, markkinointi, strategia, elintarviketeollisuus, meijerit, terveys, elintarvikkeet, lisenssit
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