Sustainability and evolution of esports competition models: comparative analysis with a focus on Valorant's partnership model
No Thumbnail Available
Files
Aalto login required (access for Aalto Staff only).
Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Unless otherwise stated, all rights belong to the author. You may download, display and print this publication for Your own personal use. Commercial use is prohibited.
Author
Date
2024
Department
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
27
Series
Abstract
The gaming industry has seen massive growth and development over the past decades and alongside that there has also been massive growth in the esports industry. This thesis explores the sustainability and evolution of various esports competition models, and their importance, as well as impacts on various stakeholders. Specifically, it looks into a new partnership style model introduced by Valorant, which is a popular First-Person Shooter game published by Riot Games. With the use of a secondary data research and SWOT analysis of this new competition model in comparison the popular ones such as franchising or open circuit models, this study investigates the models’ strengths weaknesses, opportunities, and threats. The findings reveal that Valorant’s new model as a hybrid is able to reduce weaknesses and maintain strengths from the other models and thus become more sustainable.Description
Thesis advisor
Hassan, LobnaKeywords
esports, competition models, valorant, franchising, open-circuit, partnership
