Measuring the value of design in elevating the business performances

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dc.contributorAalto-yliopistofi
dc.contributorAalto Universityen
dc.contributor.advisorGanoo, Apurva
dc.contributor.authorBhattarai, Utshav
dc.contributor.schoolInsinööritieteiden korkeakoulufi
dc.contributor.supervisorEloranta, Ville
dc.date.accessioned2024-03-31T17:00:25Z
dc.date.available2024-03-31T17:00:25Z
dc.date.issued2024-03-11
dc.description.abstractIn today's competitive business landscape, the power of design as a catalyst for innovation, brand differentiation, and overall business success is becoming increasingly evident. However, the integration of design in realizing these objectives remains limited in many organizations. Even when companies employ designers or design teams, their role often remains confined to a consultative capacity. There is a pressing need to elevate the role of design to the executive and business levels. This research seeks to unveil the strategies and methods in showcasing design’s business value to decision makers and business stakeholders by unraveling the multifaceted nature of design's impact on businesses. It aims not only to shed light on the vast potential of design but also to provide practical recommendations for design teams striving to harness its full capacity. This paper underscores the diverse roles that design plays, ranging from enhancing the customer experience and strengthening brand identity to fostering innovation and serving as a strategic asset to drive business success. Through this research, a comprehensive understanding of design's influence on business is presented, offering a road map for organizations to embrace and maximize the potential of design as a powerful driver of success in today's competitive marketplace. It is important to note that, in this paper, the term "design" transcends its traditional interpretation as merely visual aesthetics or process engineering. Instead, it is employed in a broader sense to encompass the principles of design thinking.en
dc.format.extent105 + 11
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/127314
dc.identifier.urnURN:NBN:fi:aalto-202403312943
dc.language.isoenen
dc.programmeMaster’s Degree Programme in International Design Business Management (IDBM)fi
dc.subject.keywordbusinessen
dc.subject.keywordvalueen
dc.subject.keyworddesignen
dc.subject.keywordimpacten
dc.subject.keywordassessmenten
dc.subject.keywordframeworken
dc.titleMeasuring the value of design in elevating the business performancesen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotDiplomityöfi
local.aalto.electroniconlyyes
local.aalto.openaccessyes
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