Social Media and Luxury Fashion: Examining the opportunities and challenges of social media for luxury fashion brands

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School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2023
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
49
Series
Description
Thesis advisor
Mikkonen, Ilona
Keywords
luxury, fashion marketing, social media marketing, influencer marketing
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