Uses and Gratifications of digital photo sharing on Facebook

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Journal Title
Journal ISSN
Volume Title
School of Science | A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2015
Major/Subject
Mcode
Degree programme
Language
en
Pages
129-138
Series
Telematics and Informatics, Volume 33, Issue 1
Abstract
Despite the rapid adoption of Facebook as a means of photo sharing, minimal research has been conducted to understand user gratification behind this activity. In order to address this gap, the current study examines users’ gratifications in sharing photos on Facebook by applying Uses and Gratification (U&G) theory. An online survey completed by 368 respondents identified six different gratifications, namely, affection, attention seeking, disclosure, habit, information sharing, and social influence, behind sharing digital photos on Facebook. Some of the study’s prominent findings were: age was in positive correlation with disclosure and social influence gratifications; gender differences were identified among habit and disclosure gratifications; number of photos shared was negatively correlated with habit and information sharing gratifications. The study’s implications can be utilized to refine existing and develop new features and services bridging digital photos and social networking services.
Description
Keywords
Facebook, Photo sharing, Social networking sites, Uses and Gratification theory, Cross-sectional research
Other note
Citation
Malik, Aqdas & Dhir, Amandeep & Nieminen, Marko. 2015. Uses and Gratifications of digital photo sharing on Facebook. Telematics and Informatics. Volume 33, Issue 1. 129-138. ISSN 0736-5853 (printed). DOI: 10.1016/j.tele.2015.06.009.