What strategies do Russian entrepreneurial leaders use to make their businesses competitive?

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School of Business | Master's thesis
Degree programme
Management and International Business (MIB)
4 + 67
Due to a highly volatile economic situation, lack of governmental support and young age of market economy, Russia still lags behind western economies in terms of small business development and their contribution to the economy. A large share of Russian companies still employs an authoritarian style of leadership, that was commonly used in the Soviet Union. Still, there are plenty of entrepreneurs who have been able to keep their businesses competitive in a rapidly changing and highly volatile environment of a modern Russian market. They are efficient entrepreneurs who are able to run long-term businesses despite being raised with Soviet authoritarian style of leadership around them and having no business-related education. My research is focused on studying three case companies - three Russian entrepreneurial leaders to find out what strategies do they use to keep their businesses competitive in this volatile environment. Beyond that, I try to study the way Russian entrepreneurial leaders view and understand leadership, what kind of relationships they build with their employees and how different are they from entrepreneurial leaders defined in western business literature. The results show that despite lack of business education and Soviet background, studied entrepreneurs are quite similar to the western scholars’ view on modern entrepreneurial leaders. Their leadership styles naturally evolved to become open, unlike authoritarian leadership still used in many Russian companies.
Thesis advisor
Fey, Carl F.
entrepreneurial leadership, entrepreneurship, leadership, Russia, strategy
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