The Role of Brand Stories in Luxury Fashion Brand Management

Simple item page
dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorVäänänen, Aino
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2017-08-17T08:48:34Z
dc.date.available2017-08-17T08:48:34Z
dc.date.issued2017
dc.format.extent39
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/27707
dc.identifier.urnURN:NBN:fi:aalto-201708176611
dc.language.isoenen
dc.programmeMarkkinointifi
dc.subject.keywordluxury fashion branden
dc.subject.keywordbrand managementen
dc.subject.keywordbrand storiesen
dc.subject.keywordstorytellingen
dc.titleThe Role of Brand Stories in Luxury Fashion Brand Managementen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
Files
Collections
[kand] Kauppakorkeakoulu / BIZ