The Role of Brand Stories in Luxury Fashion Brand Management
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Journal Title
Journal ISSN
Volume Title
School of Business |
Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Author
Date
2017
Department
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
39
Series
Description
Thesis advisor
Kajalo, SamiKeywords
luxury fashion brand, brand management, brand stories, storytelling
