Essays on Vitality and Consumption

dc.contributorAalto Universityen
dc.contributor.authorLavrusheva, Olga
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.departmentDepartment of Marketingen
dc.contributor.schoolSchool of Businessen
dc.contributor.supervisorFalk, Tomas, Prof., Aalto University, Department of Marketing, Finland
dc.contributor.supervisorWittkowski, Kristina, Prof., Aalto University, Department of Marketing, Finland
dc.descriptionThe public defense on 17th April 2020 will be organized via remote technology, starting at 13.00. Join Zoom meeting here: (For more information about Zoom, please, visit:
dc.description.abstractVitality is a positive subjective concept composed of physiological and psychological energy, which may vary in its level in accordance with certain influencers and can be regulated and harnessed by a person possessing it. Vitality entails numerous beneficial consequences for individual physical and psychological healthiness. Despite the current popularity of vitality in consumption and management practice, theoretical knowledge on the concept remains somewhat fragmented.  The aim of the doctoral research is to explore the link between vitality and consumer behavior by providing a concise description of vitality and outlining a better understanding of its consumption-related drivers and consequences. Over the course of four essays, I examine vitality through the consumer behavior lens by conceptualizing vitality, developing a consumer-based definition of vitality, identifying consumption behavior that correlates positively with vitality, and analyzing how marketing tools can modify consumers' perceptions of vitality and the consequences of vitality on peoples' purchase behavior.en
dc.identifier.isbn978-952-60-3810-0 (electronic)
dc.identifier.isbn978-952-60-3809-4 (printed)
dc.identifier.issn1799-4942 (electronic)
dc.identifier.issn1799-4934 (printed)
dc.identifier.issn1799-4934 (ISSN-L)
dc.opnBirau, Mia, Prof., SKEMA Business School, France
dc.publisherAalto Universityen
dc.relation.haspart[Publication 1]: Lavrusheva, Olga. The concept of vitality. Review of the vitality-related research domain. New Ideas in Psychology, 2020, (56). DOI: 10.1016/j.newideapsych.2019.100752
dc.relation.haspart[Publication 2]: Lavrusheva, Olga; Falk, Tomas; Wittkowski, Kristina; Mattila, Pekka (2019). Understanding vitality-oriented consumption. Unpublished essay.
dc.relation.haspart[Publication 3]: Lavrusheva, Olga; Klein, Jan F.; Falk, Tomas (2019). Meet by clothes, see off by mind: how packaging materials affect consumers' food perceptions and purchase intentions. Unpublished essay.
dc.relation.haspart[Publication 4]: Vehmas, Kaisa, Lavrusheva, Olga, Seisto, Anu, Poutanen, Kaisa, Nordlund, Emilia. Consumer insight on a snack machine producing healthy and customized foods at point of consumption. British Food Journal, 2019.
dc.relation.ispartofseriesAalto University publication series DOCTORAL DISSERTATIONSen
dc.revSalo, Jari, Prof., University of Helsinki, Finland
dc.revSchepers, Jeroen J.L., Prof., Eindhoven University of Technology, Netherlands
dc.subject.keywordself determinationen
dc.subject.keywordcue utilizationen
dc.subject.keywordpurchase behavioren
dc.titleEssays on Vitality and Consumptionen
dc.typeG5 Artikkeliväitöskirjafi
dc.type.ontasotDoctoral dissertation (article-based)en
dc.type.ontasotVäitöskirja (artikkeli)fi
local.aalto.acrisexportstatuschecked 2020-06-06_1317