“No business like fashion business” – What commercial challenges fashion ventures face in a small domestic market: Case of Finnish fashion brands

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorGloukhovtsev, Alexei
dc.contributor.authorKaijanto, Risto
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2022-03-20T17:01:33Z
dc.date.available2022-03-20T17:01:33Z
dc.date.issued2022
dc.format.extent71
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/113418
dc.identifier.urnURN:NBN:fi:aalto-202203202304
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordfasion entrepreneurshipen
dc.subject.keywordborn globalen
dc.subject.keywordFinnish fashion ecosystemen
dc.subject.keywordnetworksen
dc.title“No business like fashion business” – What commercial challenges fashion ventures face in a small domestic market: Case of Finnish fashion brandsen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno
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