“No business like fashion business” – What commercial challenges fashion ventures face in a small domestic market: Case of Finnish fashion brands

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Journal Title
Journal ISSN
Volume Title
School of Business | Master's thesis
Date
2022
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
71
Series
Description
Thesis advisor
Gloukhovtsev, Alexei
Keywords
fasion entrepreneurship, born global, Finnish fashion ecosystem, networks
Other note
Citation