The interaction between digital marketing communication and customer loyalty: an integrative model and research propositions
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Journal Title
Journal ISSN
Volume Title
School of Business |
D4 Julkaistu kehittämis- tai tutkimusraportti tai -selvitys
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Author
Date
2008
Department
Major/Subject
Mcode
Degree programme
Language
en
Pages
Series
Working papers / Helsingin kauppakorkeakoulu W, 452