Comparing the Effectiveness of Athlete Celebrity Endorsers and Micro-Influencers in Sports Advertising
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School of Business |
Bachelor's thesis
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Date
2022
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Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
46 + 5
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Description
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Shukla, PauravKeywords
athlete endorsements, marketing, consumer attitudes, sports