Comparing the Effectiveness of Athlete Celebrity Endorsers and Micro-Influencers in Sports Advertising

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Volume Title
School of Business | Bachelor's thesis
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Date
2022
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
46 + 5
Series
Description
Thesis advisor
Shukla, Paurav
Keywords
athlete endorsements, marketing, consumer attitudes, sports
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Citation