Managing the Brand Loyalty of Luxury Fashion Brands in the Digital Age
dc.contributor | Aalto University | en |
dc.contributor | Aalto-yliopisto | fi |
dc.contributor.advisor | Blakaj, Hedon | |
dc.contributor.author | Nieminen, Jenny | |
dc.contributor.department | Markkinoinnin laitos | fi |
dc.contributor.school | Kauppakorkeakoulu | fi |
dc.contributor.school | School of Business | en |
dc.date.accessioned | 2023-01-29T17:00:48Z | |
dc.date.available | 2023-01-29T17:00:48Z | |
dc.date.issued | 2022 | |
dc.format.extent | 35 | |
dc.format.mimetype | application/pdf | en |
dc.identifier.uri | https://aaltodoc.aalto.fi/handle/123456789/119285 | |
dc.identifier.urn | URN:NBN:fi:aalto-202301291634 | |
dc.language.iso | en | en |
dc.programme | Markkinointi | en |
dc.subject.keyword | brand loyalty | en |
dc.subject.keyword | luxury fashion | en |
dc.subject.keyword | digital age | en |
dc.subject.keyword | emotional attachment | en |
dc.subject.keyword | Consumer Brand Resonance | en |
dc.subject.keyword | brand love | en |
dc.title | Managing the Brand Loyalty of Luxury Fashion Brands in the Digital Age | en |
dc.type | G1 Kandidaatintyö | fi |
dc.type.ontasot | Bachelor's thesis | en |
dc.type.ontasot | Kandidaatintyö | fi |