Managing the Brand Loyalty of Luxury Fashion Brands in the Digital Age

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorBlakaj, Hedon
dc.contributor.authorNieminen, Jenny
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2023-01-29T17:00:48Z
dc.date.available2023-01-29T17:00:48Z
dc.date.issued2022
dc.format.extent35
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/119285
dc.identifier.urnURN:NBN:fi:aalto-202301291634
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordbrand loyaltyen
dc.subject.keywordluxury fashionen
dc.subject.keyworddigital ageen
dc.subject.keywordemotional attachmenten
dc.subject.keywordConsumer Brand Resonanceen
dc.subject.keywordbrand loveen
dc.titleManaging the Brand Loyalty of Luxury Fashion Brands in the Digital Ageen
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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