Managing the Brand Loyalty of Luxury Fashion Brands in the Digital Age

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2022
Department
Markkinoinnin laitos
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
35
Series
Description
Thesis advisor
Blakaj, Hedon
Keywords
brand loyalty, luxury fashion, digital age, emotional attachment, Consumer Brand Resonance, brand love
Other note
Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202301291634
Collections
[kand] Kauppakorkeakoulu / BIZ