Selling “Girl Power” In A Lotion Tube: How Brands Use and Should use Feminism and Female Empowerment in Advertising?

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorTuovinen, Evita
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2021-10-31T17:03:01Z
dc.date.available2021-10-31T17:03:01Z
dc.date.issued2021
dc.format.extent40+8
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/110654
dc.identifier.urnURN:NBN:fi:aalto-202110319829
dc.language.isoenen
dc.programmeMarkkinointien
dc.subject.keywordfemvertisingen
dc.subject.keywordadvertisingen
dc.subject.keywordfemale empowerment advertisingen
dc.subject.keywordfeminismen
dc.titleSelling “Girl Power” In A Lotion Tube: How Brands Use and Should use Feminism and Female Empowerment in Advertising?en
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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