Selling “Girl Power” In A Lotion Tube: How Brands Use and Should use Feminism and Female Empowerment in Advertising?

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Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
Electronic archive copy is available locally at the Harald Herlin Learning Centre. The staff of Aalto University has access to the electronic bachelor's theses by logging into Aaltodoc with their personal Aalto user ID. Read more about the availability of the bachelor's theses.
Date
2021
Major/Subject
Mcode
Degree programme
Markkinointi
Language
en
Pages
40+8
Series
Description
Thesis advisor
Kajalo, Sami
Keywords
femvertising, advertising, female empowerment advertising, feminism
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Citation