Only senior managers lead business model innovation, or do they? : Levels of management and dynamic capability deployment

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2023-10
Major/Subject
Mcode
Degree programme
Language
en
Pages
15
181-195
Series
Industrial Marketing Management, Volume 114
Abstract
Previous research has provided valuable insights into the connection between market-driving strategies, business model innovation, and dynamic capabilities. However, several open questions remain. In this abductive study of a leading medical devices manufacturer, we investigate the roles various employees play in market-driving firms. We focus on how senior and middle managers as well as non-managers contribute to a firm's sensing, seizing, and reconfiguring to drive business model changes towards digital servitization and customer centricity. Our primary contributions lie in filling the knowledge gap in understanding the role employees at different levels of management play in market-driving strategies, as enacted through dynamic capability deployment, to support BMI. Second, we advance knowledge by stressing that a sole focus on senior managers provides an incomplete understanding of how firms engage in market-driving strategies.
Description
Funding Information: This view was also supported by the Vice President Global Market Access and Health Economics: Publisher Copyright: © 2023
Keywords
Business model innovation, Dynamic capabilities, Market driving, Market orientation, Middle manager
Other note
Citation
Funke, A, Wilden, R & Gudergan, S 2023, ' Only senior managers lead business model innovation, or do they? : Levels of management and dynamic capability deployment ', Industrial Marketing Management, vol. 114, pp. 181-195 . https://doi.org/10.1016/j.indmarman.2023.08.011