Explaining millennials’ attitudes towards corporate social responsibility with Gray’s reinforcement sensitivity theory
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URL
Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Authors
Date
2021
Department
Major/Subject
Mcode
Degree programme
Marketing
Language
en
Pages
78 + 17
Series
Description
Thesis advisor
Kajalo, SamiKeywords
corporate social responsibility, millennials, reinforcement sensitivity theory, attitude, micro-level, behavioral approach system, behavioral inhibition system