Achieving social routing via navigation apps : User acceptance of travel time sacrifice

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2024-03
Major/Subject
Mcode
Degree programme
Language
en
Pages
11
Series
Transport Policy, Volume 148, pp. 246-256
Abstract
Trip information and navigation systems are expected to become key components of future traffic management strategies, which, if properly exploited, may contribute to the mitigation of car usage externalities. In this study, we investigate social routing recommendations, which could be associated with nudges, and delivered via a navigation app, aiming at promoting sustainable routing behavior, where some drivers are asked to take longer routes and make travel time sacrifices (TTS). In particular, we propose a framework including data collection and behavioral modeling to identify the impacts of various types of information delivered to drivers, goals of the detour, and personal characteristics on drivers’ TTS behavior. The methodology includes stated choice and revealed choice experiments in two European cities, Amsterdam and Helsinki, and a mixed ordered-response logit model to provide insights into TTS behavior. Our analyses show that delivering different information and nudges results in different levels of TTS. However, regardless of the goal of the detour, offering incentives to drivers enables achieving a higher level of TTS. Comparing the stated and revealed data, regarding TTS and compliance rate, also clarifies significant differences between these two types of data.
Description
| openaire: EC/H2020/856602/EU//FINEST TWINS Funding Information: The data used in this study have been collected within the Innovation Activity “Code the Streets”, funded by EIT Urban Mobility. We gratefully acknowledge the support of other partners including Forum Virium Helsinki, City of Amsterdam, AMS Institute, TomTom, Mercedes-Benz, TU Delft, and Future Mobility Network. However, the authors are solely responsible for the content of this paper. This research was partially funded by the FinEst Twins Center of Excellence (H2020 Grant 856602) and the Academy of Finland project AIforLEssAuto (no. 347200). Funding Information: The data used in this study have been collected within the Innovation Activity “Code the Streets”, funded by EIT Urban Mobility. We gratefully acknowledge the support of other partners including Forum Virium Helsinki, City of Amsterdam, AMS Institute, TomTom, Mercedes-Benz, TU Delft, and Future Mobility Network. However, the authors are solely responsible for the content of this paper. This research was partially funded by the FinEst Twins Center of Excellence (H2020 Grant 856602 ) and the Academy of Finland project AIforLEssAuto (no. 347200 ). Publisher Copyright: © 2024 The Authors
Keywords
Discrete choice modeling, Navigation apps, Sustainable routing behavior, Traffic management, Travel time sacrifice, Traveler information
Other note
Citation
Vosough, S & Roncoli, C 2024, ' Achieving social routing via navigation apps : User acceptance of travel time sacrifice ', Transport Policy, vol. 148, pp. 246-256 . https://doi.org/10.1016/j.tranpol.2024.01.026