Exploring customer value - Balancing customer and business goals during new service development process.
No Thumbnail Available
URL
Journal Title
Journal ISSN
Volume Title
School of Arts, Design and Architecture |
Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Location:
P1 OPINNÄYTTEET D 2018 Myllykangas
Authors
Date
2018
Department
Major/Subject
Mcode
Degree programme
International Design Business Management
Language
en
Pages
71
Series
Description
Supervisor
Roto, VirpiThesis advisor
Hannukainen, PiaKeywords
customer value, value creation, new service development process, service-dominant logic, service innovation, business design, design thinking, service design