Exploring customer value - Balancing customer and business goals during new service development process.

No Thumbnail Available

URL

Journal Title

Journal ISSN

Volume Title

School of Arts, Design and Architecture | Master's thesis
Ask about the availability of the thesis by sending email to the Aalto University Learning Centre oppimiskeskus@aalto.fi
Location:
P1 OPINNÄYTTEET D 2018 Myllykangas

Date

2018

Major/Subject

Mcode

Degree programme

International Design Business Management

Language

en

Pages

71

Series

Description

Supervisor

Roto, Virpi

Thesis advisor

Hannukainen, Pia

Keywords

customer value, value creation, new service development process, service-dominant logic, service innovation, business design, design thinking, service design

Other note

Citation