Customer experience creation in online grocery shopping: the role of big data analysis
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Journal Title
Journal ISSN
Volume Title
School of Business |
Master's thesis
Author
Date
2020
Department
Major/Subject
Mcode
Degree programme
Information and Service Management (ISM)
Language
en
Pages
77
Series
Description
Thesis advisor
Rinta-Kahila, TapaniPenttinen, Esko
Keywords
online grocery shopping, customer experience, big data analytics, grocery retailing
