Customer experience creation in online grocery shopping: the role of big data analysis

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Journal Title

Journal ISSN

Volume Title

School of Business | Master's thesis

Date

2020

Major/Subject

Mcode

Degree programme

Information and Service Management (ISM)

Language

en

Pages

77

Series

Description

Thesis advisor

Rinta-Kahila, Tapani
Penttinen, Esko

Keywords

online grocery shopping, customer experience, big data analytics, grocery retailing

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Citation