The value of mobile marketing communication in managing customer relationships for profits

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Volume Title
Helsinki University of Technology | Diplomityö
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Date
2004
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
146
Series
Description
Supervisor
Tikkanen, Henrikki
Thesis advisor
Malila, Raimo
Keywords
mobile marketing, mobiilimarkkinointi, customer relationship management, asiakassuhdejohtaminen, relationship marketing, suhdemarkkinointi, retail, vähittäiskauppa, mobile phone, matkapuhelin
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