The value of mobile marketing communication in managing customer relationships for profits
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Helsinki University of Technology |
Diplomityö
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Date
2004
Department
Major/Subject
Yritysstrategia ja kansainvälinen liiketoiminta
Mcode
TU-91
Degree programme
Language
en
Pages
146
Series
Description
Supervisor
Tikkanen, HenrikkiThesis advisor
Malila, RaimoKeywords
mobile marketing, mobiilimarkkinointi, customer relationship management, asiakassuhdejohtaminen, relationship marketing, suhdemarkkinointi, retail, vähittäiskauppa, mobile phone, matkapuhelin