Telematics in the second machine age: Designing a novel business model for repair and maintenance of the connected car

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMcGrory, Peter
dc.contributor.authorPattichis, Andreas
dc.contributor.schoolTaiteiden ja suunnittelun korkeakoulufi
dc.contributor.schoolSchool of Arts, Design and Architectureen
dc.contributor.supervisorMcGrory, Peter
dc.date.accessioned2016-06-16T09:42:15Z
dc.date.available2016-06-16T09:42:15Z
dc.date.issued2016
dc.description.abstractThe running decade constitutes a substantial point in time, as digitalization has managed to revolutionize every fathomable industry at an exponential rate. The transition to the Second Machine Age, where machines gradually overpass our mental capabilities, is ongoing and within that paradigm the automotive industry is heavily in focus. From the point of integrating circuits 30 years ago until today, Information Technology has penetrated the industry, and that entails its own opportunities and challenges for the conventions that manufacturers currently practice. This Thesis aims to provoke the industry by elaborating on a service concept, supported by a new business model for the car repair and maintenance service sector. The reasoning of choosing this specific sector, was to offer a different perspective to the abundance of visions that exist about the future of the car, which only consider the first-hand user, and are mostly used for marketing purposes. Due to the geographical context of the Thesis, the focus market is on the Finnish car market, but the eventual recommendations can be applicable elsewhere as well. The approach that was used to successfully carry out the Thesis project, was heavily reliant on an extensive overview of the various enablers of the connected car (ie. telematics), along with a stakeholder research. Car users were approached with a wide-spread online questionnaire, and interviews were conducted with various influential representatives in the repair and maintenance scene. The insights gathered signaled about the changes of consumer behavior in terms of car ownership, and the weakness of having a cost-driven structure in service provision. Eventually, a design brief and drivers were defined that lead the conceptual phase. In the concept, the vehicle is seen as a platform that is adaptable to the various ownership modes, provides increased and improved interactions between users and service providers, and has a transparent subscription-based pricing model. The future-driven approach of The Thesis has also given space to provide recommendations to vital players in the scene (service providers, network providers, manufacturers) along with a short iteration on the timeframe.en
dc.format.extent130
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/20827
dc.identifier.urnURN:NBN:fi:aalto-201606162376
dc.language.isoenen
dc.locationP1 OPINNÄYTTEET D 2016 Pattichis
dc.programmefi
dc.subject.keywordsecond machine ageen
dc.subject.keywordtelematicsen
dc.subject.keywordbusiness modelen
dc.subject.keywordconnected caren
dc.subject.keywordrepairen
dc.subject.keywordmaintenanceen
dc.titleTelematics in the second machine age: Designing a novel business model for repair and maintenance of the connected caren
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.barcode1200561883
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