Finding Preferred Pricing Model for Smart Thermostat Solution

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bachelor_Pääkkönen_Oskar_2023.pdf (2.58 MB)
Journal Title
Journal ISSN
Volume Title
School of Business | Bachelor's thesis
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Author
Date
2023
Department
Mikkelin kampus
Major/Subject
Mcode
Degree programme
(Mikkeli) Bachelor’s Program in International Business
Language
en
Pages
40 + 4
Series
Abstract
The main objectives of this study were to find out which pricing model consumers prefer from the four options given for the smart thermostat solution. Also, what kind of behavioral and background variables in consumers affect this choice. A survey was conducted among consumers, aiming to find which pricing model they prefer from four given options. The first being one time purchase with bundle pricing, the second and third subscription options and the fourth a hybrid option with an admission fee and monthly subscription. Background factors of respondents were also inquired to explore which factors could affect the choice.
Description
Thesis advisor
Ranta, Tapio
Keywords
pricing model, smart thermostat, subscription, behavioral
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Citation
Permanent link to this item
https://urn.fi/URN:NBN:fi:aalto-202305213203
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[kand] Kauppakorkeakoulu / BIZ (Open Access)