Transformative power of mundane technologies in institutional change

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2022
Department
Department of Marketing
University of Oxford
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Mcode
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Language
en
Pages
10
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Proceedings of the 55th Hawaii International Conference on System Sciences 2022
Abstract
To examine the role of mundane technologies in institutional change, we conduct an inductive longitudinal study of a translation in the field of UK grocery retailing and elucidate a process of bottom-up transformation, where customer data replaced product data as a key determinant in decision-making. Our analysis uncovers that such change develops over time through three phases: (1) triggering change through the costs of the technology, (2) capturing value through the benefits of the technology, and (3) retaining transformative momentum through the ability of the technology to develop. While illustrating the process, we show how mundane technologies do not take on new meaning as a result of their innate features but through their relationality in mutual constitution with the field. Hence our study illustrates the fact that each technology holds the potential for generativity.
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Paavola , L & Cuthbertson , R 2022 , Transformative power of mundane technologies in institutional change . in Proceedings of the 55th Hawaii International Conference on System Sciences 2022 . Proceedings of the Annual Hawaii International Conference on System Sciences , Hawaii International Conference on System Sciences , Annual Hawaii International Conference on System Sciences , Manoa , Hawaii , United States , 04/01/2022 . < https://hdl.handle.net/10125/80209 >
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https://urn.fi/URN:NBN:fi:aalto-202206083594
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