Voices of specialists : Using a podcast to further company reputation

Abstract

Nudging Pixels is a design podcast that features interviews with designers and developers from the Finnish technology industry. The podcast is produced and hosted by me and my colleague Elina Korpela for Houston Inc., a software consultancy based out of Helsinki, Finland. In this Master’s thesis, I explore the role Nudging Pixels plays in helping Houston Inc. build its network and brand.

The role of this podcast is examined through three lenses, as a tool for knowledge sharing, as content marketing and for building familiarity within the design and technology community in Finland. The results presented in this thesis are based on the findings collected from informal interviews with listeners and critical reflection. These findings are used to iterate every episode of Nudging Pixels continuously.

Nudging Pixels is an ongoing podcast first published in January 2019. This thesis explores the process behind creating the podcast, and how it attempts to meet the goal of providing new and relatable content to its listeners. As a final result, this thesis aims to provide information to practitioners who may wish to embark upon the endeavour of creating a podcast to further their company’s reputation.