“Rhetoric Mix” of Argumentations: How Policy Rhetoric Conveys Meaning of Entrepreneurship for Sustainable Development

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Journal Title
Journal ISSN
Volume Title
A1 Alkuperäisartikkeli tieteellisessä aikakauslehdessä
Date
2020-07-01
Major/Subject
Mcode
Degree programme
Language
en
Pages
33
700-732
Series
Entrepreneurship Theory and Practice, Volume 44, issue 4
Abstract
Policymakers increasingly demand private enterprises to help solve social and ecological challenges faced by nations worldwide. In this article, we use Toulmin’s rhetoric model to explain how European Union policy rhetoric articulates the meaning of entrepreneurship for sustainable development. Our findings demonstrate a “rhetoric mix” of argumentations through which policy rhetoric conveys three meanings of entrepreneurship—beneficiary in corrective sustainability, contributor in constructive sustainability, and opportunistic operator in assertive sustainability—and imposes shared beliefs that frame the policy discourse. In conclusion, we introduce a framework of “rhetoric mix” to advance research on entrepreneurship policy discourse and sustainable entrepreneurship.
Description
Keywords
entrepreneurship, sustainable, qualitative
Other note
Citation
Salmivaara, V & Kibler, E 2020, ' “Rhetoric Mix” of Argumentations : How Policy Rhetoric Conveys Meaning of Entrepreneurship for Sustainable Development ', Entrepreneurship Theory and Practice, vol. 44, no. 4, pp. 700-732 . https://doi.org/10.1177/1042258719845345