Measuring the return on social media marketing investment

dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorMikkonen, Ilona
dc.contributor.authorOksala, Ella
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-03-28T12:48:52Z
dc.date.available2018-03-28T12:48:52Z
dc.date.issued2017
dc.format.extent26
dc.format.mimetypeapplication/pdfen
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/30467
dc.identifier.urnURN:NBN:fi:aalto-201803281934
dc.language.isoenen
dc.programmeMarkkinointifi
dc.subject.keywordsocial media ROIen
dc.subject.keywordsocial mediaen
dc.subject.keywordreturn on investmenten
dc.subject.keywordmarketing efficiencyen
dc.titleMeasuring the return on social media marketing investmenten
dc.typeG1 Kandidaatintyöfi
dc.type.ontasotBachelor's thesisen
dc.type.ontasotKandidaatintyöfi
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