Understanding customer loyalty in Finnish telecommunications industry

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dc.contributorAalto Universityen
dc.contributorAalto-yliopistofi
dc.contributor.advisorKajalo, Sami
dc.contributor.authorLindroos, Annina
dc.contributor.departmentMarkkinoinnin laitosfi
dc.contributor.schoolKauppakorkeakoulufi
dc.contributor.schoolSchool of Businessen
dc.date.accessioned2018-11-30T17:00:13Z
dc.date.available2018-11-30T17:00:13Z
dc.date.issued2018
dc.format.extent86+6
dc.identifier.urihttps://aaltodoc.aalto.fi/handle/123456789/34846
dc.identifier.urnURN:NBN:fi:aalto-201811305863
dc.language.isoenen
dc.locationP1 Ifi
dc.programmeMarketingen
dc.subject.keywordcustomer loyaltyen
dc.subject.keywordcustomer satisfactionen
dc.subject.keywordtelecommunications industryen
dc.subject.keywordservice loyaltyen
dc.subject.keywordservice recovery managementen
dc.subject.keywordswitching costsen
dc.subject.keywordNet Promoter Scoreen
dc.subject.keywordquantitative researchen
dc.titleUnderstanding customer loyalty in Finnish telecommunications industryen
dc.typeG2 Pro gradu, diplomityöfi
dc.type.ontasotMaster's thesisen
dc.type.ontasotMaisterin opinnäytefi
local.aalto.electroniconlyyes
local.aalto.openaccessno

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